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Facebook gives brands the ultimate opportunity to create genuine relationships with their fan prospects and customers. But it’s also a great platform for moving your fans to action. One of the best ways to move a Potential Fan to a loyal Fan is to start out with simple calls to action.

To do this, you should start out by posting valuable content, such as interesting articles and videos related to your niche, and accompany this content with simple calls to action such as “click this” or “watch this.” The valuable content will show your fans that you’re an authority and consistently post good stuff. Also, consider offering discounts and specials or ask your fans to sign up for your newsletter. These are all low-investment calls to action that will help you build trust and affinity over time.

Another great way to keep fans number skyrocketing, is to buy Facebook fans, and then work on providing quality content and giveaways as mentioned above to keep them loyal to your page, and to motivate them when it comes to inviting their friends or family to join your page.
 

You should also lead the way with free yet valuable content and later offer opportunities that require more of a commitment from your fans (such as giving their name and email in exchange for a giveaway or purchasing a product). Offering free webinars and teleseminars that provide training up front are great ways to promote your programs and services without having to sell too hard on your Facebook page.

Studies have shown that Facebook users tend to trust their friends and peers more than they trust brands. It makes sense. If you were looking to try out a new restaurant, would you rather get a recommendation from a friend who just had a great meal or the restaurant that’s promoting its latest special? This example illustrates that it is essential to take care of your Facebook fans in order to get more fans. Word of mouth matters, especially on Facebook. To get your fans talking about you, the key is to make it easy to spread the word.
 

One great way to do this is to create a contest or promotion that rewards fans for spreading the word. By using a contest platform, you can track and reward the fans who invite their friends to join your contest.